Building a Following - The Social Marketing Academy

Jun 20, 2018
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Welcome to the Social Marketing Academy, brought to you by OptWizard SEO - leaders in the Business and Consumer Services industry. In this podcast episode, we dive deep into the strategies and techniques businesses can use to build a strong online following. Let's explore the power of social marketing and how it can transform your business.

Understanding Social Marketing

Social marketing is the art of using various social media platforms and online channels to engage with your target audience, promote your brand, and build a loyal following. It involves creating compelling content, building relationships with your audience, and leveraging the power of social networks to drive traffic and conversions.

Engagement and Brand Awareness

One of the key benefits of social marketing is its ability to foster engagement and increase brand awareness. By consistently providing valuable and engaging content, you can attract more followers and build a community around your brand. This not only helps to increase brand visibility but also allows you to strengthen customer relationships and establish yourself as an authority in your industry.

Evaluating Your Target Audience

Understanding your target audience is crucial for social marketing success. Conduct research to identify their demographic profile, interests, and pain points. This knowledge will enable you to tailor your content to resonate with your audience and ensure your message reaches the right people.

Content Strategies for Building a Following

Creating high-quality and engaging content is the backbone of social marketing. Whether it's blog posts, videos, podcasts, or infographics, make sure your content provides value to your audience. This will help you attract more followers, generate leads, and ultimately convert them into paying customers.

Blog Posts

Blogging is a powerful tool for building a following. By publishing informative and relevant blog posts on a regular basis, you can establish yourself as an industry thought leader and drive traffic to your website. Focus on topics that resonate with your audience and optimize your blog posts for search engines to increase your organic reach.


Video content is gaining popularity on social media platforms. Consider creating engaging and informative videos that showcase your products or services, provide tutorials, or share industry insights. Optimize your videos for search engines and make them shareable to increase their reach.


Podcasts are a fantastic way to connect with your audience and demonstrate your expertise. Invite industry experts for interviews or share valuable insights and tips in each episode. Optimize your podcast episodes with relevant keywords and promote them on various podcast directories to expand your reach.


Visual content, such as infographics, is highly shareable and can help increase your brand's visibility. Create visually appealing infographics that present useful information or statistics related to your industry. Share them on social media and optimize their descriptions with relevant keywords to enhance their discoverability.

Building Your Online Community

Social Media Engagement

Engaging with your audience on social media is crucial for building a following. Respond to comments, direct messages, and mentions promptly. Encourage discussions, ask questions, and share user-generated content to foster a sense of community and loyalty among your followers.

Influencer Collaborations

Partnering with influencers in your industry can greatly expand your reach and attract a wider audience. Find influencers whose values align with your brand and collaborate on engaging content or campaigns. Their endorsement can help build trust and credibility with their followers.

User-Generated Content

Encourage your audience to create and share content related to your brand. This can include testimonials, user reviews, or creative content like photos or videos. User-generated content not only diversifies your content but also acts as social proof, inspiring others to engage with your brand.

The Role of SEO in Social Marketing

Search engine optimization (SEO) plays a significant role in enhancing your social marketing efforts. When your content is optimized for search engines, it becomes more discoverable by potential followers and customers.

Keyword Research

Perform keyword research to identify relevant keywords that align with your content and target audience's search intent. Utilize these keywords strategically in your content, including headings, meta descriptions, and image alt tags. By understanding the keywords your audience uses, you can better optimize your content for increased visibility.

Quality Backlinks

Building a network of quality backlinks to your website can significantly improve your search ranking. Reach out to authoritative websites and industry influencers to collaborate or request backlinks. High-quality backlinks not only increase your website's credibility but also drive targeted traffic to your content.

User Experience and Website Design

Optimize your website's user experience by ensuring it is mobile-friendly, loads quickly, and offers an intuitive navigation structure. A positive user experience enhances engagement and encourages visitors to explore more of your content, increasing the likelihood of building a following.

Social Sharing and Engagement Metrics

Track social sharing and engagement metrics to understand the performance of your social marketing efforts. Monitor metrics such as likes, shares, comments, and click-through rates. Analyzing these metrics can provide insights into what resonates with your audience and guide you in refining your social marketing strategies.


Building a following through social marketing is an ongoing process that requires consistent effort and effective strategies. By understanding your target audience, creating valuable content, engaging with your community, and utilizing SEO techniques, you can elevate your online presence and connect with your audience on a deeper level.

At OptWizard SEO, we are dedicated to helping businesses in the Business and Consumer Services industry succeed in their social marketing endeavors. Contact us today to learn more about our top-notch SEO services and how we can help you build a strong online following.

© 2021 OptWizard SEO | Business and Consumer Services - SEO services

Annette Vattilano
The techniques discussed are practical and actionable. Thank you for providing valuable tips.
Sep 15, 2022
Kirsty Mastroni
This episode has ignited my passion for creating engaging content and building a strong online presence.
Mar 24, 2022
Theodore Search
The hosts did a fantastic job of breaking down complex strategies into easily understandable concepts.
Feb 19, 2022
Af Sa
An informative episode that sheds light on the importance of social marketing in today's competitive landscape.
Aug 13, 2021
Gil Chapman
I've learned so much from this podcast. Thank you for sharing your expertise in social marketing.
Jul 10, 2021
Wow, the strategies discussed here are truly enlightening. I can't wait to put them into practice!
Jun 29, 2021
Todd Pegg
I appreciate the emphasis on building a strong online following. It's essential for businesses in today's digital age.
Nov 15, 2020
Alan Gianettino
I've been searching for practical advice on building a following, and this episode provided exactly what I needed. Thank you!
Nov 4, 2020
Soda Pop
Great insights shared in this podcast episode! Looking forward to implementing these strategies for my business.
Apr 5, 2019
Zoe Ellas
The Social Marketing Academy never disappoints. Another engaging and educational episode.
Sep 24, 2018