Are You Fluent In Instagram? Insta-Terms You Need to Know

Nov 14, 2018

Welcome to the ultimate guide on Instagram terms that every social media marketer should be familiar with. In this comprehensive article, OptWizard SEO, the leading provider of SEO services in the business and consumer services category, will equip you with the knowledge to navigate the world of Instagram like a pro.

1. Hashtag

Hashtags are essential elements of Instagram. They are keyword phrases preceded by the "#" symbol and can be used to categorize content and make it more discoverable. Including relevant hashtags in your posts increases your chances of reaching a wider audience.

2. Feed

Your Instagram feed is a curated collection of posts from accounts you follow. It is the central hub where you engage with content and stay connected with the latest updates from your network. A well-organized and visually appealing feed can leave a lasting impression on your audience.

3. Explore

The Explore page on Instagram is where you can discover new content and accounts based on your interests and browsing history. It offers personalized recommendations to help you find relevant profiles, posts, and trending topics that align with your preferences.

4. Story

Instagram Stories are temporary posts that disappear after 24 hours. They allow you to share moments, insights, and behind-the-scenes content with your followers. Stories are displayed at the top of the Instagram app and offer a more ephemeral and informal way to engage with your audience.

5. Engagement

Engagement refers to the interactions and actions taken by users on your Instagram content. This includes likes, comments, shares, and saves. Strong engagement signals a healthy presence on the platform and can help boost your visibility and reach.

6. Influencer

Instagram influencer marketing has become a powerful strategy for businesses to promote their products or services. Influencers are individuals with a significant following who have established credibility and influence within a specific niche. Collaborating with influencers can amplify your brand's reach and drive targeted engagement.


IGTV stands for Instagram TV and is a feature that allows users to upload longer videos compared to the standard video length in the main feed or Stories. IGTV is a great way to showcase in-depth content, tutorials, interviews, or vlogs to engage your audience in a more immersive manner.

8. Filters

Filters are pre-set effects that can be applied to photos and videos on Instagram to enhance their appearance. They can set the overall mood, adjust brightness/contrast, add color effects, or vintage aesthetics. Experimenting with different filters can help create a consistent visual style for your brand.

9. Caption

The caption is the text accompanying your Instagram posts. It provides context, tells a story, and encourages engagement from your audience. Crafting compelling captions that resonate with your target audience is crucial for driving interactions and building stronger connections.

10. Bio

Your Instagram bio is the brief description displayed on your profile. It's an opportunity to convey your brand message, include relevant keywords, and provide links to your website or other social media accounts. Optimizing your bio helps users understand your business at a glance.

11. Explore Algorithm

The Explore algorithm determines which content appears on users' Explore pages. It takes into account their previous interactions, search history, and interests to deliver personalized recommendations. Understanding how the Explore algorithm works can help you tailor your content strategy for maximum visibility.

12. Geotag

Geotagging allows you to add a specific location to your Instagram posts. It can be a great way to increase visibility for local businesses or showcase travel experiences. When users click on a geotag, they can view other posts from the same location.

13. UGC

User-generated content (UGC) refers to any content, such as photos, videos, or reviews, created by your audience or customers. UGC is an excellent way to foster engagement, build trust, and showcase your brand's authenticity. Encouraging users to create and share UGC can amplify your reach organically.

14. Insights

Instagram Insights provides valuable analytics and metrics about your account, audience, and content performance. By understanding your audience demographics, content reach, and engagement metrics, you can optimize your strategy, refine your content, and drive better results.

15. Algorithm

The Instagram algorithm determines the order in which posts appear on users' feeds. It considers various factors, such as relevance, engagement, and timeliness, to deliver a personalized feed. Adapting your content strategy to align with the algorithm can enhance your visibility and reach.


Now that you're equipped with this extensive knowledge of essential Instagram terms, you are well-prepared to excel in your social media marketing efforts. Understanding these terms will not only help you navigate the platform but also allow you to harness its full potential to drive engagement, build brand awareness, and reach a broader audience.

OptWizard SEO, the industry leader in SEO services in the business and consumer services category, is here to support you in optimizing your Instagram strategy and achieving your marketing goals. Stay ahead of the competition by leveraging our expertise and driving significant results on Instagram.

Danny Pontbriand
A huge thank you for putting together this comprehensive guide. It has revolutionized my approach to Instagram marketing. Thank you for the wealth of knowledge!
Nov 17, 2023
Joe Dessi
Great article! Instagram can be quite a maze, but this guide makes it easier to understand.
Oct 1, 2023
Bill Abraham
As a business owner, understanding Instagram terms is vital, and this article has been instrumental in expanding my knowledge. Thank you!
Aug 8, 2023
Dianna Stampfler
The world of Instagram marketing just got a little less overwhelming, thanks to this guide!
Jul 14, 2023
Veronica Wauford
I manage social media for a few businesses, and this guide has been an absolute lifesaver. My knowledge of Instagram terms has expanded tenfold. Thank you!
Jul 11, 2023
David Whitt
Navigating the world of Instagram has just become a whole lot easier for me, thanks to the valuable insights in this article. Thank you for the clarity and guidance!
Jun 26, 2023
Patrick Santangelo
I've struggled with the intricacies of Instagram for a while, but this article has been a game-changer. Thank you for simplifying the complexities and making it accessible to all.
Jun 13, 2023
Nickie Fesgen
I'm bookmarking this! Being fluent in Instagram is now a priority for me, and this article helps a lot.
May 16, 2023
Thodsapol Tonwong
Understanding these Instagram terms used to be like deciphering a secret code, but now it all makes sense. Thank you for shedding light on them.
Apr 23, 2023
Tom Urbaszewski
As a budding social media marketer, this guide has really helped boost my confidence in navigating Instagram jargon. Thank you for the clarity!
Apr 19, 2023
Janis McCarriher
I'm in awe of the sheer amount of information and clarity provided in this guide. It's a testament to the expertise of the author. Thank you for the wealth of knowledge!
Feb 27, 2023
Miftah Semane
I'm always searching for ways to enhance my Instagram marketing skills, and this article has given me a solid foundation. Thank you for the quality content!
Feb 26, 2023
Ronny Shmoel
Absolutely fantastic breakdown of Instagram terms. An essential read for anyone involved in social media marketing.
Feb 5, 2023
Selorm Arku-Nyadia
I can't thank the author enough for crafting this invaluable guide. Understanding Instagram terms is no longer a daunting task, all thanks to this article. Bravo!
Jan 6, 2023
Chelsea Stewart
Bravo to the author for making these Instagram terms accessible and easy to understand. I'll be referring to this guide often!
Nov 23, 2022
Deidra Hawkins
Love how easily you explain these terms. It makes them less intimidating for inexperienced marketers like me.
Oct 11, 2022
Pat Chiorello
This article reads like a mentor patiently guiding me through the labyrinth of Instagram terms. It's truly a valuable resource. Thank you for the enlightenment!
Jul 14, 2022
Dong Liu
This is super helpful for those of us who are new to Instagram marketing. Thanks!
May 17, 2022
Michael Beatty
I consider myself fairly well-versed in Instagram, but this article still managed to surprise me with its depth of knowledge. Thank you for the eye-opening read!
Apr 30, 2022
Angela Cavett-Malone
I've been looking for an article like this for ages. It's a breath of fresh air to find such valuable insights in one place.
Apr 8, 2022
Lisa Marzullo
I'm always learning new things about Instagram, and this article fits the bill. Thanks for the valuable information!
Mar 28, 2022
Nicole Roberts
I've been searching for a resource to deepen my understanding of Instagram, and this article is exactly what I needed. Thank you for the comprehensive breakdown!
Mar 23, 2022
Teresa Holden
I've always believed in the power of knowledge, and this article has bolstered my understanding of Instagram terminology. Thank you for the invaluable insights!
Feb 28, 2022
Mike Mullins
I feel like I just got a crash course in Instagram terms, and I'm grateful for the newfound knowledge. Thanks for this gem of an article!
Feb 25, 2022
Rhynoon Rungthong
I've struggled with Instagram terms for a while, but this article has been a game-changer for me. Thank you for the clarity!
Jan 24, 2022
Rob Bone
This guide is like a treasure map for navigating the world of Instagram marketing. Thank you for making it so easy to follow!
Jan 4, 2022
Ryan Rosson
This guide has empowered me with the knowledge of Instagram jargon, and I can't thank the author enough for that.
Nov 16, 2021
Ricky Hancock
I appreciate the detailed explanations. Now I feel more confident using Instagram for marketing.
Oct 3, 2021
Buffalo Thompson
I never knew there was so much to learn about Instagram until I stumbled upon this article. Thank you for the eye-opening insights.
Jul 10, 2021
Tom Zhang
This guide is like a crash course in Instagram terminology – clear, concise, and incredibly informative. Thank you for compiling this wealth of knowledge!
Jul 9, 2021
Christopher Green
Kudos to OptWizard SEO for putting together such an informative piece. It's a must-read for all social media marketers.
Jun 27, 2021
Cathe Davis
This article delivers exactly what it promises, and I couldn't be more pleased with the thorough explanations. Well done.
Jun 6, 2021
Nora Leal
A truly invaluable resource for anyone interested in unleashing the full potential of Instagram. Thank you for breaking down the terms so clearly!
May 20, 2021
Leon Perrin
As an aspiring social media marketer, this guide has been a priceless resource for enriching my understanding of Instagram terms. Thank you for the invaluable knowledge!
Apr 15, 2021
Tracy Urquhart
I never thought I would be so excited about learning Instagram terms, but this article has turned me into a convert. Thank you for making it so engaging!
Mar 10, 2021
Serena Lonzi
This article is a game-changer for anyone looking to boost their Instagram marketing skills. The knowledge shared here is pure gold. Thank you for the guidance!
Dec 26, 2020
Jose Martinez
This article is my new go-to reference for all things Instagram. It's incredibly helpful and well-written. Well done!
Nov 4, 2020
Robert Norris
This guide is going to be my go-to reference for all things Instagram. It's an absolute goldmine of knowledge. Thank you for the clarity and guidance!
Oct 26, 2020
Anurag Tripathi
This guide feels like a personal mentor, patiently explaining the nuances of Instagram terms. It's a game-changer for me. Thank you!
Oct 19, 2020
Theresa Dileo
The way this article untangles the web of Instagram terms is genius. Thank you for making it easy to grasp these concepts.
Sep 26, 2020
Kelly Koorsen
Now I can impress my colleagues with my Instagram knowledge, thanks to this article!
Sep 21, 2020
Hiba Learning
I'm a social media enthusiast, and I can't express how much this guide means to me. It's a treasure trove of Instagram knowledge!
Sep 7, 2020
Matt McAfee
I've been searching for a comprehensive guide like this. Thank you for making it available!
Aug 19, 2020
Scott Baily
This article is more than just a guide – it's a beacon of knowledge in the often murky waters of Instagram marketing. Thank you for the enlightenment!
Aug 11, 2020
John Link
I love how this guide simplifies complex Instagram terms without dumbing them down. It strikes the perfect balance for readers of all levels.
Jun 5, 2020
Peter Meszaros
Hats off to the author for putting together such an in-depth guide. This will be my Instagram glossary from now on!
May 27, 2020
Eldrick Vance
I wish I had found this article sooner! Feeling much more confident about my grasp on Instagram terms after reading this.
Apr 19, 2020
Jackie Dharmawan
This is a must-read for everyone trying to navigate the world of Instagram marketing. Thank you for demystifying the jargon!
Apr 15, 2020
Roy Alaluf
So thankful for this guide! I feel like I have a better handle on Instagram jargon now.
Apr 3, 2020
Martijn Leenknegt
Reading this article feels like taking a master class in Instagram marketing. Thank you for sharing your expertise in such a comprehensive and accessible manner!
Feb 13, 2020
Michael Fulcher
A well-structured and informative guide that has broadened my understanding of Instagram terms. Thank you for the clarity!
Jan 24, 2020
Mike Dempsey
I've been struggling with Instagram jargon, but this article has cleared up a lot of confusion. Thank you!
Dec 10, 2019
Stephanie Chrisfoffer
I never knew there were so many terms specific to Instagram. Thank you for the eye-opening read.
Nov 30, 2019
Debbie Stewart
Navigating Instagram can be overwhelming, but this article has provided clarity on the terms that often left me confused. Thank you for the guidance!
Oct 29, 2019
Lisa Myles
I'm sharing this with my marketing team! These terms are crucial for our Instagram strategy.
Sep 26, 2019
Kristopher Jenkins
Every nugget of information in this article is pure gold. Thank you for sharing your expertise in such a comprehensive manner!
Sep 7, 2019
Grace Mistry
I've read countless articles on social media marketing, but few have offered the in-depth insights and clarity that this guide provides. Thank you for the valuable knowledge!
Aug 15, 2019
Tony Chiodo
This article has not only broadened my understanding of Instagram terms but also equipped me with the confidence to apply this knowledge. Thank you for the empowering insights!
Jul 28, 2019
Bruce Smith
I love how this guide doesn't assume any prior knowledge and starts from the basics. It's a valuable resource for beginners!
Jul 23, 2019
Leigh Hancock
I've read numerous articles on Instagram, but none have been as comprehensive and down-to-earth as this one. Thanks a million!
Jul 18, 2019
Cindy Willis
This article is nothing short of a game-changer for my Instagram marketing efforts. The knowledge it provides is invaluable. Thank you for the enlightenment!
Jun 21, 2019
Michael Meshay
Thanks for this insightful guide! Definitely learned a lot of new Instagram terms.
May 21, 2019
Roy Cuny
As a small business owner, understanding these terms is essential. Thank you for breaking them down.
May 4, 2019
Cristina Miranda
I've gone from feeling lost in the sea of Instagram terms to feeling empowered with knowledge, all thanks to this article. Thank you for the guidance and clarity!
Apr 30, 2019
Chris Denis
I practically live on Instagram, yet I've learned so much from this article. It's like discovering the platform all over again. Thank you for the valuable insights!
Apr 20, 2019
Frank Balonis
Wow, I didn't know half of these terms. Thanks for shedding light on them!
Feb 26, 2019
D Prosper
As someone new to the world of Instagram marketing, this guide has been a welcome beacon of knowledge. Thank you for the invaluable insights!
Jan 22, 2019
Junior Wong
Well explained and easy to understand. Thank you for simplifying the complexities of Instagram marketing.
Jan 6, 2019
Jacque Lambert
I've been struggling to keep up with the ever-evolving landscape of Instagram, and this article is a godsend. Grateful for the guidance!
Nov 18, 2018