SEO Trends for Late-2018

Apr 28, 2022

Welcome to OptWizard SEO, your trusted partner in the world of search engine optimization. As a leading provider of SEO services in the Business and Consumer Services industry, we strive to consistently deliver exceptional results for our clients. In this article, we will explore the latest trends in SEO for late-2018, equipping you with valuable insights to stay ahead of the competition.

1. Voice Search Optimization

One of the most significant SEO trends for late-2018 is the rise of voice search. With the proliferation of voice-activated devices and virtual assistants, more and more users are turning to voice search for quick and convenient information retrieval. As a business owner or marketer, it is essential to optimize your website for voice search queries. Focus on long-tail keywords and natural language phrasing to improve your chances of appearing in the voice search results.

2. Mobile-First Indexing

In today's mobile-driven world, optimizing your website for mobile devices is no longer optional, but crucial for success. Google has introduced mobile-first indexing, meaning that mobile versions of web pages are now considered the primary source for page rankings. Ensure that your website is responsive and mobile-friendly, offering a seamless user experience across all devices. Improve page load speed, optimize images, and prioritize mobile usability to enhance your search engine rankings.

3. User Experience (UX) Optimization

Search engines increasingly prioritize user experience in their ranking algorithms. Providing a positive and intuitive user experience is not only beneficial for your customers but also for your search rankings. Optimize website navigation, improve page loading times, and enhance overall usability. Invest in attractive and responsive web design, highlighting your brand identity while keeping user engagement at the forefront. By focusing on UX optimization, you can enhance both user satisfaction and search engine visibility.

4. Content Quality & Relevance

The importance of high-quality and relevant content cannot be overstated. Google's algorithms are becoming more sophisticated in evaluating the usefulness and authority of content. Create comprehensive and informative content that addresses your target audience's needs and queries. Focus on producing long-form, in-depth articles that stand out from the competition. Incorporate relevant keywords organically, while avoiding keyword stuffing, to enhance your website's visibility and credibility.

5. Featured Snippets and Rich Results

Featured snippets, also known as position zero, are becoming increasingly prevalent in search engine results. These snippets offer users concise and direct answers to their queries, often appearing above the traditional search results. Optimize your content to provide clear answers to popular questions in your industry and format them in a way that is more likely to be featured. Utilize structured data markup to enhance the chances of displaying rich results such as reviews, ratings, and product details.

6. Video and Visual Content Optimization

In recent years, the consumption of video and visual content has skyrocketed. To capitalize on this trend, incorporate video content into your SEO strategy. Create engaging and informative videos that complement your written content. Optimize video titles, descriptions, and tags with relevant keywords to increase their visibility in search results. Additionally, optimize images on your website by utilizing alt tags and descriptive file names to improve accessibility and search engine indexability.

7. Local SEO and Online Reviews

With the growing importance of local search, businesses must prioritize local SEO efforts. Register your business with online directories and optimize your Google My Business listing. Encourage customers to leave reviews, as positive online reviews can significantly impact your local search rankings. Responding to reviews, both positive and negative, demonstrates your commitment to customer satisfaction and can improve your online reputation.


Staying up to date with the latest SEO trends is essential in an ever-evolving digital landscape. By implementing these strategies and partnering with OptWizard SEO, you can ensure that your website stays ahead of the curve and outranks your competitors. Our team of SEO experts is ready to assist you in optimizing your online presence and achieving sustainable success in late-2018 and beyond. Contact us today to start your journey towards improved search engine rankings and increased organic traffic.

Tony Jamasb
Thanks for providing such valuable and actionable information.
Nov 18, 2023
Jennifer Yee
I'm excited to see how these trends will shape the future of SEO.
Nov 5, 2023
Camilo Tola
Looking forward to seeing more articles from OptWizard SEO.
Nov 2, 2023
Carole Dosch
I'm eager to explore the practical applications of these trends.
Nov 1, 2023
Raul Abreu
The depth of analysis in this article is truly insightful.
Oct 17, 2023
Mat Gauvin
This article is a goldmine of SEO knowledge.
Oct 12, 2023
Marc Jaude
Thanks for making these trends so easy to understand.
Oct 10, 2023
Paul Pauliny
Great insights!
Oct 7, 2023
Ryan Burns
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Oct 7, 2023
Caroline Collins
I love how you break down the latest trends in SEO.
Oct 6, 2023
Nicholas Zeidler
SEO professionals will definitely benefit from these insights.
Oct 3, 2023
Chris Maloney
This article is a game-changer for anyone working in SEO.
Sep 24, 2023
Christopher Overman
The importance of understanding these trends cannot be overstated.
Sep 12, 2023
Jim Mahoney
It's great to see these trends being analyzed in such depth.
Sep 4, 2023
Belita Shelton
It's always important to stay updated on SEO trends.
Sep 4, 2023
Ahamed Kibria
Thanks for providing such valuable insights into the latest SEO trends.
Aug 26, 2023
Edward Koornneef
Thanks for shedding light on these crucial SEO trends.
Aug 26, 2023
Pat Scully
I'm grateful for the valuable information shared in this article.
Aug 23, 2023
Roxy Hood
These trends are reshaping the way we think about SEO.
Aug 15, 2023
Sam Gross
Thanks for making this complex topic so accessible.
Aug 7, 2023
Tricie Damaso
The transparent analysis of these trends is really commendable.
Jul 7, 2023
Bonnie Mordhorst
This article has certainly expanded my understanding of SEO trends.
Jul 5, 2023
Alecia Cyprian
The depth of analysis in this article is exceptional.
Jun 28, 2023
Hector Vega
Thanks for making the latest SEO trends so accessible.
Jun 8, 2023
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Jun 8, 2023
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Jun 3, 2023
Charlie Lloyd
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Jun 2, 2023
Terri Chiang
Thanks for making these trends so relatable and actionable.
May 25, 2023
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May 20, 2023
Rita Reiser
I appreciate the forward-thinking approach reflected in these trends.
May 16, 2023
Cody Bova
Thanks for making these trends so accessible and actionable.
May 14, 2023
Wim Erinkveld
The way SEO is evolving is truly remarkable.
May 13, 2023
Eddy Jaimes
I'm feeling more equipped to tackle SEO challenges after reading this article.
May 4, 2023
Tristian Daley
Kudos to OptWizard SEO for sharing such valuable information.
Apr 21, 2023
Scott Greaves
Thanks for sharing these cutting-edge SEO trends.
Apr 19, 2023
Lance Spencer
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Apr 6, 2023
Jorj Long
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Apr 3, 2023
Ajesh Patel
Really appreciate the effort put into outlining these trends.
Apr 2, 2023
Andre Thibault
I'm excited to see the impact of these trends on search rankings.
Mar 28, 2023
Larry Brugh
Can't wait to implement these strategies on my website.
Mar 24, 2023
Brent Hickman
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Mar 19, 2023
Tim Donovan
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Mar 18, 2023
Makarand Kulkarni
I'm excited to experiment with these trends in my SEO efforts.
Mar 16, 2023
Christine Kieu
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Mar 15, 2023
Mary Sahlas
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Mar 15, 2023
Ted Vandever
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Mar 8, 2023
Francois Maurier
Thanks for providing insights that are actionable and practical.
Feb 24, 2023
Leticia Block
I can't wait to dive deeper into the implications of these trends.
Feb 10, 2023
Thomas Perry
SEO professionals should definitely take note of these trends.
Feb 3, 2023
Lynn Strachn
Beneficial insights for anyone working in SEO.
Jan 30, 2023
Lorie Costner
Thanks for providing a comprehensive overview of these trends.
Jan 28, 2023
Nina Lipton
Really appreciate the effort put into researching these trends.
Jan 28, 2023
Jonathan St-Germain
Thanks for shining a light on the evolving landscape of SEO.
Jan 25, 2023
David Hinckle
Thanks for highlighting these crucial SEO trends.
Jan 22, 2023
Robyn Young
I'm looking forward to discussing these trends with my colleagues.
Jan 13, 2023
Leslie Bristol
Thanks for breaking down these trends in a clear and concise manner.
Jan 11, 2023
Alex Hart
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Jan 7, 2023
Absolutely crucial insights for anyone involved in SEO.
Jan 6, 2023
Cody Ingels
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Jan 1, 2023
Irma Verastegui
I'm excited to embrace these trends and adapt my strategy.
Dec 30, 2022
Nadean Aragon
This article reaffirms the ever-changing nature of SEO.
Dec 19, 2022
Heather McKinney
I'll definitely be sharing this article with my team.
Dec 14, 2022
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The future of SEO looks fascinating with these trends.
Dec 5, 2022
Thomas Kuchar
I'm impressed by the depth of analysis in this article.
Nov 24, 2022
Shannon Boehm
I'm eager to see these trends translate into real-world impact.
Nov 15, 2022
Rich Wonder
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Nov 3, 2022
Chris Pak
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Oct 30, 2022
Graham Buntting
I'm impressed by the far-reaching implications of these trends.
Oct 25, 2022
Virginia Simms
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Oct 20, 2022
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Oct 15, 2022
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Oct 10, 2022
John Fullmer
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Oct 9, 2022
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Absolutely crucial information for staying ahead in the SEO game.
Oct 6, 2022
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I appreciate the actionable insights provided in this article.
Oct 1, 2022
Louie Correa
Really appreciate the practical tips provided in this article.
Sep 24, 2022
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Sep 22, 2022
Cleave Askins
I'm already thinking of ways to incorporate these trends in my strategy.
Sep 17, 2022
Florence Ow
Every SEO professional should take note of these trends.
Sep 17, 2022
Donna Jowers
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Sep 10, 2022
Pramoda Polai
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Aug 23, 2022
Pankaj Srivastava
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Aug 17, 2022
Thomas Rudy
I'm excited to see these trends shaping the future of SEO strategies.
Aug 5, 2022
Gary Politte
These trends are game-changers for SEO professionals.
Jul 23, 2022
Christopher Stobart
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Jul 20, 2022
Natalie Cooper
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Jul 16, 2022
Business Contact
Thanks for the detailed overview of the SEO trends.
Jul 7, 2022
James Ericson
I'm already considering how to incorporate these trends into my projects.
Jun 23, 2022
Ana Paiva
Great insights! Thanks for sharing.
May 26, 2022
Jack Olen
These trends are igniting new ideas for my SEO approach.
May 23, 2022
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Such clear and concise points about the latest SEO trends.
May 21, 2022
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May 18, 2022
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Such an insightful look at the current SEO landscape.
May 17, 2022
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The future of SEO is certainly intriguing with these trends.
May 12, 2022
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May 7, 2022
Lisa Carey
These trends have sparked new ideas for my SEO campaigns.
May 6, 2022