The Best Times to Post on Facebook, LinkedIn, Twitter

Feb 8, 2018


Welcome to OptWizard SEO, your go-to source for comprehensive SEO services in the Business and Consumer Services industry. In this article, we will delve into the best times to post on three major social media platforms - Facebook, LinkedIn, and Twitter. Understanding the optimal posting times can help you maximize engagement, reach, and ultimately grow your online presence. Let's dive right in!


Facebook remains one of the most popular social media platforms, with billions of active users worldwide. To make the most out of your Facebook posts, it's crucial to consider the timing. Research shows that the highest engagement on Facebook occurs during certain periods throughout the day.

Peak Times on Facebook

Peak times on Facebook are when users are most active and likely to interact with content. Generally, the best times to post on Facebook are during weekdays, specifically mid-morning (9am - 11am) and mid-afternoon (1pm - 3pm). These time frames coincide with users' breaks from work or when they check their phones during lunchtime.

Consider Your Target Audience

It's important to note that the best times to post will vary depending on your target audience. If your business caters to a specific demographic, it's crucial to analyze their behavior and preferences. For example, if your target audience consists of working professionals, you might consider posting outside of regular working hours, such as early evening (5pm - 7pm), when they are more likely to be active on Facebook.


LinkedIn, being a professional networking platform, has its own unique set of peak times for optimal engagement. Understanding these times can significantly improve your LinkedIn strategy and help you reach your target audience effectively.

Peak Times on LinkedIn

LinkedIn sees high user activity during weekdays, particularly on Tuesdays, Wednesdays, and Thursdays. The best times to post on LinkedIn are usually during business hours, especially from 10am - 11am and 3pm - 4pm. These time slots align with professionals' breaks and allow them to engage with content during convenient moments in their workday.

Consider Industry-Specific Patterns

While the general peak times on LinkedIn provide a good starting point, it's essential to delve deeper into your industry-specific behavior. Different industries may have specific time frames where professionals engage more actively on the platform. Take advantage of LinkedIn analytics tools to identify these patterns and adjust your posting schedule accordingly.


Known for its fast-paced nature, Twitter requires a slightly different approach when determining the best times to post. With its vast user base and constant stream of tweets, timing is crucial to ensuring your content is seen and engaged with by your target audience.

Peak Times on Twitter

On Twitter, the lifespan of tweets is relatively short, so posting at the right moments is vital. The peak times on Twitter differ from other platforms, with higher engagement seen in the early morning (8am - 10am) and late afternoon (4pm - 6pm). These periods are when users have spare moments to catch up on their news feed, commute, or wind down after work.

Utilize Real-Time Trends and Events

Since Twitter thrives on real-time conversations and trending topics, it's important to be aware of current events and utilize them strategically. Posting during relevant events or leveraging popular hashtags can boost your visibility and engagement, even during non-peak times.


In conclusion, understanding the best times to post on Facebook, LinkedIn, and Twitter is pivotal for optimizing your social media strategy. By leveraging peak times and catering to your specific target audience, you can increase engagement, reach, and ultimately achieve your business goals. Remember, at OptWizard SEO, we offer expert SEO services to further enhance your online presence. Contact us now to take your social media strategy to the next level!

Brian Givin
I appreciate the research and analysis provided in this article.
Oct 1, 2023
Ron Manganaro
I've been looking for specific timing suggestions. This article delivers.
Feb 13, 2023
Dan Milliron
These tips are really handy for improving social media engagement.
Nov 9, 2020
I found the data on optimal posting times quite eye-opening.
Sep 28, 2020
Tae Comstock
This is a helpful guide for maximizing reach on social platforms.
Apr 29, 2020
Matthew Fournier
The article offers practical advice that I can apply to my social media strategy.
Feb 18, 2020
John Melski
Understanding the best times to post will definitely enhance my social media marketing efforts.
Mar 13, 2019
Kevin Liang
Interesting read. I'll definitely consider the timing for my future posts.
Nov 20, 2018
Paul Anderson
I never realized the impact of posting times. Thanks for the valuable information!
Jun 27, 2018
Terry Mierzwa
Great insights! I'll be sure to optimize my posting schedule.
Jun 25, 2018